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In the report viewer, you can right-click on a chart view and copy the report data to the Windows clipboard, which you can then paste into a spreadsheet program like Excel. |
This feature exclusive to our gold license.
See what's great about Gold
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Scenario Analysis: Measuring Usability, Effectiveness, and Conducting
A/B Tests
Click any item below:
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Is your site meeting the design goals you have in mind?
You may have in mind an ideal progression that visitors
take through your site. For example, you may know that visitors enter
on a certain landing page, pass through a particlar section of your
site that promotes a specific service, and then (hopefuly) register
for that service.
A scenario is a set of mileposts marking progress
through your site. You can see the relevant percentage of visitors
that progress from one stage in a scenario, or milepost, to another.
Are changes to your website effective?
Built into Mach5 Analyzer's Scenario Analyisis tool
is the ability to apply a scenario only to visitors before or after
a certain date. If you plan a change to your website, you may want
to perform an After/Before (or A/B) analysis to see if that change
helps your site meet your goals.
Simply set up two identical scenarios in Analyzer,
with one that applies before the change date, and one that applies
after the change date. You can get hard numbers to verify that the
change helps you reach your site goals.
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Where and why are users leaving your web site?
A "site exit page" is the last web page on your site a user visited. While some web sites do have logical end points, it is often the case that site exit pages are weak pages that could use improvement to increase visitor retention. It is advisable that you spend time and try to make common site exit pages more interesting.
Remember that a site exit page is the last web page on your web site that users visit. A page that links to a 3rd party web site will appear to be a site exit page, even though you may have intended for users to go to that 3rd party web site.
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